when size does matter


so, you want the biggest diamond that you can afford within your budget, at swish that is

exactly what we are catering for. you’ve checked out the retail stores, maybe even seen

something that you like, and now you’re trying to find it at a good price.


the truth is that the retail stores have HUGE markups as well as massive costs, due to

their rental, keeping stock, paying staff salaries etc. many of the other online stores also

now have offices and staff to pay, these costs are added to their prices and at the end

of the day you are the one who lands up paying more. swish is an owner run business

that doesn’t have a shop or office space, so by keeping our costs low, you save.


so why pay more to get the exact same diamond/ring?

all our diamonds are conflict free and come with all the appropriate certification